This past weekend I had the pleasure to attend the #BloguettesSF Branding and Photoshop Workshop. The two-day workshop took place inside San Francisco’s Central Kitchen. This trip was delightfully unexpected and it was the first travel occasion for me of 2016. As some of you may have noticed, I’ve been a bit MIA from my blog and social media since my last post. There have been a lot of issues and events in my life due to the whole #adulting process lately. In December I was so excited to graduate college, and in January my life took a full 180 degrees turn when my grandfather passed away. To me, he was a father figure that I simply adored. Of course, after the fact I felt uninspired and a bit careless–so I took a small break. I still continued to do freelance work, but that took all the juice I had in me.
My awesome friend Nathaly Juarez text me a day before #BloguettesSF, to ask if I wanted the spot she rightfully won at the workshop because she was sick. I contemplated at first because that has become second nature to me for the past couple of months. But the positive voice in me said, get up and go–and so I went. I am glad I did. The entire workshop was about 14 hours long, which kept my brain busy while it tried to absorb as much information. The first day consisted of Branding and the second day of Photoshop lessons.
I think this workshop inspired me to create once again. It reminded me how creating makes me feel. Not only did it inspire me to do more, but also to challenge myself creatively. For a long time I categorized myself as a writer and stylist. I was always afraid to try things from a design perspective, because I didn’t think I would “get it”. Now that I tried Photoshop I found out that 1.) I’m not too bad at it. 2.) I enjoy it. 3.) It’s addicting.
I wanted to share a few tips on Branding for you here, because it’s something I am more familiarized with.
Have you attended a Branding or Photoshop workshop yet? If so, what was your takeaway? Tell me in the comments below!
1. Be consistent: Consistency is a word that keeps coming up when it comes to branding. Whenever I meet with clients, that’s something I mention over and over again. Costumers and audiences have expectations when it comes to brands they follow. They follow your brand because they like your style and aesthetic. Your business has to be consistent all across the board when it comes to your product, website, logo, colors, social media, etc. Don’t try to be something you’re not because your audience will likely respond negatively.2. Choose Quality over Quantity: I think this idea is something many consultants or experts fail to mention. We live in such a fast-paced world that sometimes as brands we feel pressure to be present no matter what. I know that as people we feel naturally inclined to post anything on social media just so others know we are still alive. However, posting anything for the sake of it is often very obvious. The quality just isn’t there sometimes and that hurts your business image in the long-term.3. Educate Yourself on Anything That Has To Do With Your Business: Some of us like to think that we are either business or creative inclined. We often don’t think we have to know both. Throughout my years of interning and working alongside small and big businesses–I can tell you that thinking like that is pure poison. Yes, some of us are better at business and others at creative–but that doesn’t mean you shouldn’t try to inform yourself. When you have more knowledge about various departments you become a better communicator. Research takes time but it is a big payoff.4. Don’t Be Afraid to Try New Things: I think this idea was a big one for me this weekend. During difficult times of our lives it is hard to feel excited about anything. #Adulting has caused me to stress out on so many levels that sometimes I can’t even think of what is ahead. It’s easy to stay still in one spot for a long time. But never say no, until you try it. What’s literally the worse thing that can happen? You’re not good at something? I don’t think I know anyone who was born being good at anything. Do you?